The author is Joel Stein and his intentions are to make the reader believe that winning is everything.
I don’t think he treats the opposition fairly with his use of mockery and humor. I believe he does this as a form of doubling down his convictions. His tone toward the reader is supremacist.
The author use the signing of Alex Rodriguez as galvanizing the rhetorical might of the Yankees. The writer uses the image of clubbing baby seals to depict when the Yankees win over other teams.
I believe his intended audience were all the “Yankee haters”.
The writer uses patriotism/nationalism and baseball to appeal to his readers.
There were no illustrations used in this article, but a quote from A-Rod was used.
I believe that the author uses broad knowledge that money and power usually win in the end. Small market teams are underdogs and therefore those who reside in those markets are underdogs and therefore losers by virtue of their birth location.
I do and I don’t. Its reasonable to believe that paying the most money to the best players will win games, but its not a guarantee. It’s a little unreasonable to use as polarizing a tone as he did, unless he meant it to be read as a satire.
The writer does use emotion to drive his agenda. He uses humor but also rhetoric to widen the prestige gap between the winning Yankee’s/New York to the rest of America and the world.